Social media communication of public institutions. Case study: Representation of the European Commission in Romania

With the development of social networks and their becoming as main means informing citizens about activities local, central European public administration, more institutions have synchronized institutional communication strategy with functioning mechanisms characteristics Social Media. At same time, in age networks, concepts for authority control message been reconfigured, most understood that Media (Facebook, Twitter, LinkedIn, Instagram, Youtube, etc.), do not over message, but essential role dissemination is played by online public.